AUBURN, Ala.—One of Alabama Extension‘s iBook titles brought home the top award for publishing from the Association for Communication Excellence–marking the first time the traditionally print oriented award has been given to a digital publication. Gardening in the South–Pest Management won the Outstanding Professional Skill Award at ACE’s recent national conference in Memphis. ACE serves as the professional development organization for communications professionals based at land grant institutions like Auburn University. Alabama Extension is the primary outreach arm of both Alabama A&M and Auburn universities.
Brings Home Ten Awards
In addition to the Outstanding Professional Skill Award, Gardening in the South–Pest Management iBook also won a gold award for electronic publications. Another Extension iBook, The Emergency Handbook, earned a silver award in the same category. The Emergency Handbook also garnered a gold award for crisis communications.
“We are one of very few states serving our citizens in new and innovative ways with robust digital products,” said Emery Tschetter, Alabama Extension director of communications and marketing. “Recognition by our peers at other universities is certainly rewarding.”
Alabama Extension Director Gary Lemme says that a collective shift in mindset was a key to this year’s success.
“This dramatic showing is the result of an innovative restructuring and reinvention of how we work,” he said. “We have moved away from traditional publications to creative teams of scientists and communicators who build cutting-edge communications products.”
Dominates Graphic Design Awards
Alabama Extension also received gold awards in graphic design for the Longleaf Pine Habitat poster and the National Wildlife Habitat Evaluation Program logo. In addition, the group took home three bronze awards in graphic design. Creative Services Manager Bruce Dupree received the Professional Skill Award in Graphic Design for his work in creating the Longleaf Pine Habitat poster.
“The strength of our creative team is clear when you realize that our professionals brought home awards in five of the eight graphic design categories,” said Tschetter. “Incredible, creative teams supported by strong administrative vision and direction made all of this possible.
“Together we are achieving great things and raising the bar nationally for Extension.”
Communications and Marketing professionals recognized include Tschetter, Dupree, Aimee Lewis, David McCormick, Glenda Freeman, Donna Reynolds, Deb Dupree, Virginia White and Maggie Lawrence. Information Technology professionals recognized include Jonathan Davis, Jonas Bowersock, Jenny Crickard, John Hartley, Tyler Weldon and Jake Thomas.